United Scoops Ice Cream Co.

Brimming with spirit and personality, United Scoops Ice Cream Co. captures the spunky spirit of America in every pint. For this project, I built a bold and cohesive brand identity for the company, designing packaging that celebrates each state’s unique flavors and cultural roots while keeping a unified national look. Every design reflects local pride through illustrations of iconic landmarks or symbols from each state. It all comes together to make United Scoops a joyful, flavor-filled brand that feels both homegrown and iconic.