Astray

I created a full brand system and promo package for a fictional Netflix Original Series called Astray. The goal was to design something that felt bold, cinematic, and totally binge-worthy. I started by creating a custom wordmark logo that captures the show’s mysterious vibe, then built out visuals that show how it would live in Netflix’s interface, from the Top 10 list to the show preview screen. To bring it all together, I designed promotional materials like “coming soon” graphics and Instagram posts to show how Astray could be launched across different platforms.