Sidetrack Cider

Overview

Those nights that unexpectedly turn into the best memories, that is what Sidetrack Cider was made for. I wanted the design to capture that same spontaneous, going-out energy, the kind that feels fun, bold, and a little unpredictable. The disco-inspired colors, funky typography, and playful patterns all come together to make it feel like a party in a can. It really leans into the slogan “taste’s like we’re going out tonight,” because honestly, it kind of does.

ROLE

Brand Strategist, Product Designer

TASK

Branding, Packaging

Tools

Photoshop, Illustrator