Sidetrack Cider
Overview
Those nights that unexpectedly turn into the best memories, that is what Sidetrack Cider was made for. I wanted the design to capture that same spontaneous, going-out energy, the kind that feels fun, bold, and a little unpredictable. The disco-inspired colors, funky typography, and playful patterns all come together to make it feel like a party in a can. It really leans into the slogan “taste’s like we’re going out tonight,” because honestly, it kind of does.
ROLE
Brand Strategist, Product Designer
TASK
Branding, Packaging
Tools
Photoshop, Illustrator




